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MALAYSIA PAVILION

WEAVING A FUTURE IN HARMONY
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14 AUGUST 2025
SHAPING THE FUTURE:
MALAYSIA'S DIGITAL ECONOMY, GAME DEVELOPMENT, AND CREATIVE TECH INNOVATIONS
This seminar will showcase Malaysia's advancements in digital economy, game development, creative technologies, education, and film production. It will highlight opportunities within Malaysia Digital (MD) and the making of the animated film A Mighty Adventure.
The session will cover how immersive technologies like the metaverse and XR are creating new value, and how UnBound® is innovating education through AR and AI. PlayWall’s marketing applications and insights into game development will also be explored. Through success stories from game studios and film production, attendees will gain valuable insights into the future of these industries.

PROGRAM OVERVIEW

Date & Time
Thursday, August 14, 2025, 10:00 AM – 5:00 PM
(Registration starts at 9:30 AM)
Venue
Malaysia Pavilion 1F, Business Hall
Participation Fee
Free of charge
Expo entrance ticket will be provided.

PROGRAM

The program is subject to change without prior notice.
MALAYSIA DIGITAL INITIATIVE: DIGITAL INVESTMENT LANDSCAPE & OPPORTUNITIES IN MALAYSIA
This presentation offers a comprehensive overview of Malaysia's evolving digital economy under the Malaysia Digital (MD) national initiative. It explores the current digital investment landscape, key growth sectors, and the strategic opportunities available to local and international investors.
SPEAKER:
Mr. Siow Aik Wee
Head of Animation/CGI
Malaysia Digital Economy Corporation (MDEC)
THE MAKING OF 'A MIGHTY ADVENTURE'
Go behind the scenes of A Mighty Adventure, an upcoming 80-minute animated action-comedy film set for release in 2026. A co-production between Zero One Film (Taiwan) and Fly Studio (Malaysia), this family-friendly feature follows three unlikely animal friends thrust into a bustling city as they embark on a wild journey home. Directed by acclaimed filmmaker Toe Yuen—winner of the Best Film Award at the Annecy International Animated Film Festival—this Taiwan/Hong Kong/Malaysia collaboration blends vibrant animation, heartfelt storytelling, and high-energy comedy. This exclusive look explores the international creative process, character development, and technical artistry that bring the adventure to life, as the team seeks global distribution for this cross-border animated gem.
SPEAKER:
Mr. Wee Meng Hee
CEO
Fly Studio Sdn. Bhd.
FIRESIDE CHAT - BEYOND THE WOW: SCALING CREATIVE TECH WITH PURPOSE
In a world where immersive experiences often chase visual spectacle, this fireside chat brings together Malaysia's leading creative tech innovators to explore a deeper question: how do we go beyond the ‘wow’ to deliver real value?

From metaverse platforms and virtual production to XR experiences and collaborations, our panelists will discuss how creative technologies can drive measurable impact, foster global reach, and engage new generations meaningfully. Whether it's scaling from Malaysia to the world or designing immersive content with purpose, this conversation will unpack what it really takes to make creative tech work, not just look good
SPEAKER:
TrueXR Sdn. Bhd.
Youniverse Games Sdn. Bhd.
Unbound Sdn. Bhd.
Kezerk Innovations Sdn. Bhd.
OMG Studios Sdn. Bhd.
GAMIFIED LEARNING IN ACTION: TRANSFORMING EDUCATION WITH AI AND AUGMENTED REALITY
This session will explore how UnBound® is revolutionising education through immersive technologies, blending Augmented Reality (AR), Artificial Intelligence (AI), and gamification to create next-generation learning experiences. We will share real-world implementation strategies from Malaysian and international universities, including the impact of our AR Learning Management System (AR LMS) in delivering curriculum-aligned, engaging, and inclusive education. Attendees will gain insights into how gamified systems can enhance student motivation, improve learning outcomes, and drive digital transformation in education systems globally.
SPEAKER:
Mr. Ryan Kang Jee Hong
Co-Founder
Unbound Sdn. Bhd.
REIMAGINING ON-GROUND MARKETING IN A DATA-DRIVEN WORLD
In a landscape where every marketing dollar needs to show impact, on-ground activations can't afford to be guesswork. This session explores how brands and agencies are using PlayWall — a gesture-powered engagement platform — to track dwell time, capture leads, and connect physical experiences to CRM and ROI. Learn how brands like Coldplay and Nestle are turning real-world attention into measurable outcomes, and why interactive DOOH is becoming the next essential media channel.
SPEAKER:
Paul Koh
Business Development Director
Kezerk Innovations Sdn. Bhd.
FIRESIDE CHAT - INSIGHT OF DIGITAL GAMES INDUSTRY IN MALAYSIA
This session features game studios in Malaysia that develop mobile and console games, as well as provide outsourcing services. The speakers will share their experiences, opportunities and challenges in creating game content in Malaysia. The session will also highlight the benefits of Malaysia's game development ecosystem, including access to talent, supportive infrastructure, and government support.
SPEAKER:
Magnus Games Sdn. Bhd.
Todak Studios Sdn. Bhd.
Metronomik Sdn. Bhd.
Ten Ten Studios (M) Sdn. Bhd.
Passionrepublic Games Sdn. Bhd.
FROM CODING IN TOKYO TO BUILDING A STUDIO IN KL
A Malaysian creator's leap from 7 years in Japan to develop a global title with a Japanese publisher.
SPEAKER:
Wan Hazmer
Co-Founder, CEO & Game Director
Metronomik Sdn. Bhd.
REVOLUTIONIZING FILM & CONTENT CREATION WITH VIRTUAL PRODUCTION & GENERATIVE AI
OMG will showcase how Virtual Production and Generative AI are transforming film production, advertising, and immersive storytelling. This session will explore the future of content creation, industry collaboration, and sustainability in digital media.
SPEAKER:
Nick Tan
Managing Director
OMG Studios Sdn. Bhd.
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